Mac Morrison has 17 years digital agency experience, founding and running businesses as well as working for some of the biggest agencies and clients. A seasoned design and technology practitioner, great conceptual skills and able to tell stories across many media that resonate with audiences. Mac is Strategically driven and able to decode the complex relationships that consumers and brands have with digital platforms.
Making Real Digital Things.
Mac works seemlessly with The Creative Arts & Technology.
Mac is one of the modern digital natives. Always using the right medium for the job: Be it product invention, digital transformation, an interactive installation, a mobile brand experience or an advertising campaign.
User experience and commercial goals are always at the heart of a project. Taking a creative concept and crafting it into a friction less user experience. Form and Function are always equal.
Mac has created award winding campaigns as well as being a judge for the D&AD professional awards.
Creative Direction, Strategy, Concept and Product Creation, Digital Transformation, User Experience Design. Rapid Prototype Development, Team Building and Management, Game Mechanics, Brainstorming / Facilitation. Pitch Winning.